The international automobile exhibition (IAA) in Frankfurt shows a new interpretation of the original concept of the BMW brand: a fascinating coupe in its most exciting form.
"BMW Concept 4 embodies the aesthetic essence of the BMW brand: it combines perfect proportions with a clear, precise style, " says Adrian van Hooydonk, head of design at BMW Group.
An absolute hit and the centrepiece of the design of the front is an attractive double vertical radiator grille. "This element has always been a symbol of the brand. The BMW Concept 4 brings it to the fore with confidence and class in a style that we haven't seen in any other car yet, says Domagoj Dukec, head of design at BMW. The vertical grille not only fits perfectly into the proportions of the front part, but also in the tradition of the brand.
The slim hood, long wheelbase, smooth roof line and short overhangs create a modern, yet elegant and dynamic silhouette of the coupe.
The rear of the BMW Concept 4, typical of sports cars, is suspended low over the roadway. The car became the face of the future brand. In fact, the company has created a really interesting project that deserves General attention.