A few days before the world premiere at the Geneva International motor show, Kia Motors Europe presented the next photos of the Studio's new electric car.
"Regardless of whether we are developing a Gran Turismo class model or an electric car, the design of Kia cars should cause excitement and cause heart palpitations. Design was, is and will be one of the determining factors when choosing a car” " says Gregory Guillaume, Vice President of design at Kia Motors Europe. "In our view, e-mobility can be exciting, and this reflects the concept car of Kia's new electric car. Not only in terms of design, but also while driving, electric cars can be enjoyed, " explains Guillaume. "Many manufacturers think and talk about electric cars in the same way as they do about cars with an internal combustion engine. They emphasize parameters such as performance, range, or operating costs. We believe that in the case of e-mobility, the most important thing is the person, " he adds.
This assumption reflects the Studio model of the first four-door electric car brand Kia. Therefore, it cannot be assigned to any of the existing categories. Its silhouette and functionality combine the advantages of many types of cars. In this car, you can see a lot of SUV elements, the elegant silhouette of a family sedan, as well as the versatility and spaciousness characteristic of crossovers.