Nissan unveiled the Ariya concept, an electric crossover with two electric engines providing dynamic acceleration, new systems accompanying the driver, and an appearance with a complete stylistic transformation of the brand.
The concept Nissan Ariya presented at the Tokyo motor show heralds a new era for Nissan as a company that has decided to redefine the brand philosophy in accordance with the next stage of the car's evolution.
The Ariya Concept features a spacious, exclusive cabin with modern equipment and a body in a minimalist and expressive style typical of electric vehicles. This is an example of applying the Nissan Intelligent Mobility vision to individual transport. According to its principles, electrification and intelligent systems in vehicles should simplify travel, provide an experience adapted to the expectations of users and eliminate accidents and emissions of harmful compounds.
The Ariya concept is a development of stylistic elements already visible in The IMX concept model presented at the Tokyo motor show. "The Ariya concept is an example of the close collaboration of teams responsible for design and technical solutions," said Yasuhiro Yamauchi, Director representing Nissan Motor Co. Co., Ltd. "This is a reflection of Nissan's future design language on the threshold of a new era for the company-the next stage in our evolution.”